The World Economic Forum (WEF) introduced the concept of the Great Reset as a series of ideas aimed at addressing global challenges, including economic inequality, climate change, and social disparities. 

The WEF suggests that the pandemic has provided an opportunity to reshape economies and societies in a more sustainable and inclusive manner. This might involve changes in policies, business models, and investments to align with environmental and social goals.

On the other hand, the term "Great Reset" has also been used in various conspiracy theories, often involving claims of secretive global elites planning to use the pandemic as a pretext to exert control over economies, governments, and individuals.